Who is a Coach?

A coach is one who assists people to identify specific goals and then reach those goals faster and with ease. He is also seen as a trainer who instructs. He is also one who can give correction without resentment.

Who is a Coachee?

A coachee is a person who receives training from a coach. He is the learner who is being coached the person being instructed.

What is Coaching?

Coaching is a simple but effective form of personal development where the client and coach can create an alliance that promotes and sustains the client’s personal growth and competence. This powerful relationship enables the client to give up who they are for who they want to become.

Coaching is unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them.  Clients say coaching brings out their best by helping them focus, break down tasks and clarify their values.

Coaching is a managerial methodology that seeks to maximize employee performance by conscientiously considering individuals and their unique talents and abilities.

Coaching is a form of accelerated learning that supports and facilitates enhanced performance. The coach applies specific principles of success in a way that creates experiential learning that translates great ideas into actual skills.

Coaching is a conversation, a dialogue, whereby a coach and coachee interacts in a dynamic exchange to achieve goals, enhance performance and move the coachee forward to greater success.

Coaching is a dialogue in which the coach facilitates the coachee, to learn, clarify values, release potentials and increase performance by focusing on goals to achieve success.”

According to Sir John Whitmore
Coaching is as much about the way things are done as about what is done. Coaching delivers results in a large measure because of the supportive relationship between the coach and the coachee, (the person being instructed) and the means and style of communication used. The coachee acquires the facts, not from the coach, but from within himself, stimulated by the coach.

According to Tim Gallwey,  The Inner Game
Coaching can be defined as the facilitation of mobility. It is the art of creating an environment, through conversation and a way of being, that facilitates the process by which a person can move towards desired goals in a fulfilling manner. It requires one essential ingredient that cannot be taught: caring not only for external results, but also for the person being coached.

How is coaching different from consulting, therapy, sports coaching and having a supportive friend?
Coaching is similar to consulting. However, consulting provides temporary or intermittent solutions. Coaching is a consistent, ongoing relationship where the coach stays with the client to help implement new skills, changes and goals. Another distinction is that consulting often involves dispensing advice, telling people what they should do. Coaching is different in that it focuses on assisting an entity to discover a solution on its own.

Coaching is not therapy. Where therapy brings understanding and awareness of the past to a client; coaching provides the support and strategy to make changes based on the awareness a client holds. Coaching is movement oriented and action based.

Coaching includes several principles from sports coaching like teamwork, meeting and exceeding potential in order to be one’s best. Unlike sports coaching, the results are not win or lose based. Coaches focus on strengthening their client’s skills from the first session forward. Any amount of coaching will benefit a client from this perspective.

A supportive friend is wonderful to have in life, yet does not hold the objectivity and distance that a coach does. A coach is a professional who is trusted to work with you on the most important aspects of your life and/or business. A coach offers a different perspective of the truth because of the emotional distance the professional relationship offers.

Who hires a coach?
Corporations, for coaching related to:

  • Organizations/teams
  • Leaderships and Executives
  • Small businesses and entrepreneurs

Individuals, for coaching related to:

  • Relationships
  • Career and transitions
  • Goals
  • Lifestyle e.t.c

Why would a corporation and individual hire a coach?
Coaches are hired by corporations and people because:

  • They want more.
  • They want to grow and be more productive.
  • They want to discover innovative ways of doing things more effortlessly.

Why does coaching work?
Coaching works for several reasons:

  • Synergy between the coach and client creates momentum.
  • Better defined goals support a client to move toward those goals faster and effortlessly.
  • The clients develop new skills, and these skills translate into more success and a balanced life.

Why is coaching becoming so popular?
Coaching is becoming popular for several reasons:

  1. Many people are tired of doing what they think they “should” do and are ready to do what they “want” to do, understanding that they have the choice.
  2. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach. More people are creating the time and resources to invest in themselves in this kind of growth as they see the long term benefits.
  3. Spirituality; Our society is looking for deeper meaning in our lives and work. Companies are looking to innovative ways of growing themselves from the inside out; starting with themselves and their employees.

Can I hire a coach just for a short-term project?
Yes. Some clients hire a coach to help them accomplish specific goals or projects.

How long must I commit if I start working with a coach?
A minimum of 3 month commitment.

Because coaching is associated with sport, many people think of coaching as the teaching of skills, but coaching today is most definately NOT TELLING, coaching is ASKING.

The trained coach is equipped with the skills to build rapport and ask questions that create self-awareness for their clients. A key principle of coaching (taken from NLP) is that people have all the resources to solve their own problem. With this principle in mind the coach does not try to ‘fix’ the coachee (M.Bryan Consulting doesn’t try to fix you)but rather to bring awareness (self leadership) to factors such as frames of mind (beliefs, values, feelings,  identity etc) that might be limiting performance.

Good questioning skills also allow the coach to facilitate the coachee to focus on what is important to them in terms of values, goals and success. With this clarity the coach and the coachee can plan together a strategy to achieve the desired outcome.

Often Coaching is divided in number of ways which include:

Executive Coaching

Executive Coaching is a collaborative relationship solution focused, results-oriented, systematic and enlightening process which is specifically focused at Board Level and/or Senior Management level where there is an expectation for the coach to feel as comfortable exploring business related topics as personal development topics, with the client; in order to achieve improved business results, improved business performance, improved operational effectiveness and to improve their personal performance

Life Coaching

Life Coaching is a collaborative relationship solution focused, results-oriented, systematic and enlightening process in which the coach facilitates the growth of the client in many areas of their life- work and personal.

Corporate/Business Coaching

Corporate/Business Coaching is a collaborative relationship solution focused results-oriented, systematic and enlightening process in which the specific remit of the coach is to work with an employee to achieve improved business results, improved business performance and/or operational effectiveness. In this case, it is the organization or business that employs the coach.

Personal Coaching

Personal Coaching is a collaborative relationship solution focused results-oriented, systematic and enlightening process in which the coach facilitates the growth of the client in many areas of their personal life.

Career Coaching

Career Coaching is a collaborative relationship solution focused results-oriented, systematic and enlightening process in which the coach is working in one particular aspect of the client’s life that is to help the client make a decision about their career.

Imagine working with someone who would support you in achieving your organizational goals as well as personal goals, dreams and aspirations.

Do you need a coach now? Talk to us at M.Bryan Consulting we have a team of highly skilled executive and leadership coaches that can and are waiting to help you achieve success.

Case Study:

Stagnant Waters

For her annual performance assessment, Martha reported to her immediate superior, Ken, who told her in no uncertain terms that he thought she was stagnating in her role as team leader. Ken didn’t mince his words, informing Martha that she managed with a detached, almost haughty style that was turning off members of her staff. He concluded that this serious disconnect between manager and employees contributed to performance drop-offs all across the board.

Ken further explained to Martha that she was seen as unapproachable, and that this aloofness signified a snowballing problem. In her position in the organization (a large insurance company), she needed to convey information to and upgrade the skills of her staff on a recurrent basis. And because of her standoffishness, a conspicuous communication barricade had arisen, making the essential flow of information and the enhancing of skills both slow and incomplete.

Martha wasn’t surprised by her performance review. Deep down she knew her remote persona had caused a rift to develop between herself and the staff. She freely agreed to make some necessary adjustments to her managerial style. She didn’t tell Ken exactly how she planned on seeing this metamorphosis through, only that she was definitely going to connect better and forge a stronger working relationship with those under her thumb. Martha didn’t tell Ken that she intended on working with an external coaching consultant who specialized in managerial behavior modifications. Paying for the service out of her own pocket, she hired a personal coach and initiated a coaching relationship via the telephone. This is not an uncommon arrangement.

Martha quickly appreciated that she could unburden herself to her coach. She laid out all the pertinent details of her job situation. In return, she was afforded counsel on behavioral adjustments that would place her on the fast track to a more productive brand of managing.

Martha’s coach advised her in a wide range of areas, including mode of dress. Yes, there are certain styles and colors of clothing that are more open and less forbidding. She was told that everything mattered, including putting the right clothes on in the morning. In Martha’s managerial makeover, she now met with her employees on a one-on-one basis and began leaving her office door open. This is the literal interpretation of the open door policy — symbolic, yes, but very effective in Martha’s particular circumstances. For a long time her office door was so tightly shut that employees needed dynamite to blow it open! The dramatic change in managerial style assumed by Martha didn’t go unnoticed. Not only did her team feel more comfortable with the new and improved Martha as their superior, but also others in similar management positions throughout the organization appreciated the better performance results she was extracting from her people.

Martha worked for an organization that didn’t have coaching in its managerial chain — either internal or external. So she took it upon herself to hire a personal coach to improve her managerial abilities. By traveling down this route, she also upgraded her employees’ skills, their overall job satisfaction, and performance levels. By utilizing this outside coaching assistance, Martha not only bolstered her present job position, but also made her career shine brighter. The Management now gave Martha the responsibility of starting a coaching culture in the organization.

The knowledge and skills that she gathered from her coach and, more importantly, that she experimented within the reality laboratory called the workplace, made positive differences for both her today and for her tomorrow. And that’s what good coaching is all about. It’s grounded in the present with clear eyes peeled on the future.

We are ready to help you as an individual to get a professional coach that would help you achieve success and as an organization to help indoctrinate and start a coaching culture in your organization which would improve your bottom-line tremendously.

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